Research & Affinity Groups
DOVE is often called upon to assist brands and even other agencies is putting together research groups. We conduct the recruiting, constructing the questions, and moderating the actual groups. Additionally, DOVE uses its network of alpha consumers to host groups inside people's houses. This gives you a chance to observe the consumers in their environment to discuss their hopes, fears, and plans for the future. They can even spend the evening testing your product providing priceless input on how to interest them in buying.