At DOVE, we are intentional about results! We think without boundaries! We are in it to win it! We love what we do!
We start with helping our clients define their “Oz,” what success looks like. Then we work to carefully craft a strategic “Yellow Brick Road,” the path to achieving the desired results. It starts with the brand architecture to clearly articulate the target audience, brand benefits, the competitive advantage and the brand’s unique essence. Iconic thinking then drives programming and creative elements that results in the sought after behavior change. We do the math on the marketing investment to deliver sustainable profitable volume growth.
The success metrics tell the story. Excellence Accepts No Compromises!
WHAT WE DO
Qualitative Market Research
Messaging and Creative
DREAM = REALITY
Media Planning and Buying
Event Planning and Execution
Some of our top hits for our clients
WE ARE ONE
Ricki Fairley founded DOVE Marketing in February 2012 to bring iconic thinking, strategic acumen and creative genius to clients seeking profitable business results. We work diligently to deliver excellence, because nothing else is acceptable. With disciplined brand management training, strategic marketing consulting experience across numerous Fortune 500 companies, and a passion for getting results, our mission is to build sustainable relationships between clients and consumers/constituencies.
The DOVE Marketing Team is family of passionate, intelligent, astute and fun marketing professionals, dedicated them to delivering results. “No” is never the answer; it’s always "how?" Consistent with our commitment to being EXCELLENT, each DOVE team member is a true trailblazer in their craft joining forces to build results-driven campaigns. Operating on a virtual plane, our team is based solely on skills, accomplishments and strengths– unhindered by geographic constraints.
Excellence accepts no compromises.
As a seven-year survivor of Triple Negative Breast Cancer, Ricki Fairley is passionate about supporting the breast cancer community. She is the Chair of the Board of Trustees of the Triple Negative Breast Cancer, Ambassador for the Live Humanly Campaign and a committed Susan G. Komen 3 Day walker. She works tirelessly for breast cancer research and gives a percentage of the agency’s revenues and time to this important cause.
2000 Dakota Place
Annapolis, MD 21403