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At DOVE, we are intentional about results! We think without boundaries! We are in it to win it! We love what we do!


We start with helping our clients define their “Oz,” what success looks like. Then we work to carefully craft a strategic “Yellow Brick Road,” the path to achieving the desired results. It starts with the brand architecture to clearly articulate the target audience, brand benefits, the competitive advantage and the brand’s unique essence. Iconic thinking then drives programming and creative elements that results in the sought after behavior change. We do the math on the marketing investment to deliver sustainable profitable volume growth.


The success metrics tell the story. Excellence Accepts No Compromises! 

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Strategic Planning
Qualitative Market Research
Messaging and Creative 



Media Planning and Buying
Social Media
Public Relations 
Media Relations

Website Development

Event Planning and Execution

Product Development

App Designing



Some of our top hits for our clients



Ricki Fairley founded DOVE Marketing in February 2012 to bring iconic thinking, strategic acumen and creative genius to clients seeking profitable business results.  We work diligently to  deliver excellence, because nothing else is acceptable. With disciplined brand management training, strategic marketing consulting experience across numerous Fortune 500 companies, and a passion for getting results, our mission is to build sustainable relationships between clients and consumers/constituencies. 

The DOVE Marketing Team is family of passionate, intelligent, astute and fun marketing professionals, dedicated them to delivering results.  “No” is never the answer; it’s always "how?" Consistent with our commitment to being EXCELLENT, each DOVE team member is a true trailblazer in their craft joining forces to build results-driven campaigns. Operating on a virtual plane, our team is based solely on skills, accomplishments and strengths– unhindered by geographic constraints. 


Excellence accepts no compromises.


Ricki Fairley is a seasoned marketer with over 30 years of marketing experience including 20 years in brand management at Johnson & Johnson, Nabisco, Reckitt & Colman and The Coca-Cola Company, and over ten years in agency leadership encompassing strategic planning and consulting for numerous Fortune 500 companies. She is passionate about helping clients identify marketplace opportunities, establish insight-based objectives and strategies, and build results-driven campaigns with resonating creative. Ricki holds the Leadership Award from the Creative Thinking Association of America, and was named a Top 100 Marketer by Black Enterprise Magazine in February 2011. In November 2013

Ricki received the Association of National Advertisers Multicultural Excellence Award for the African American advertising for the Obama for America campaign. In February 2014, Ricki was inducted into The HistoryMakers. In March 2014, she received the Game Changer Award from Café Mocha and the Atlanta Tribune. In May 2014, DOVE Marketing received the US Trade & Commerce Institute Excellence in Marketing Award. Ricki was featured as Chapter 8 in “The 50 Billion Dollar Boss,” New York Times Best Seller List 2016 for Best Business books. Strategic acumen is a priority and excellence accepts no compromises in delivering a client’s desired results.


As a Stage 3A Triple Negative Breast Cancer Survivor/Thriver, Ricki’s personal purpose, passion, mission, ministry and blessing is to raise awareness and fundraise for a cure for breast cancer.  She serves as Chair of the Board of Trustees for the Triple Negative Breast Cancer Foundation where she leads the vision and direction, spearheads the Marketing Committee and directs multicultural outreach. She also serves as an Ambassador and Advisor for the Live Humanly Campaign for Immunomedics.  Ricki speaks, writes and garners media attention regularly to advocate for awareness of, and research for the disease.  

Ricki holds a BA from Dartmouth College and an MBA from Kellogg School of Management at Northwestern University.  She is the President Emeritus of the Black Alumni of Dartmouth Association. She is also a member of the 2011 Class of Leadership Atlanta. 

Thought Leader




As a seven-year survivor of Triple Negative Breast Cancer, Ricki Fairley is passionate about supporting the breast cancer community.  She is the Chair of the Board of Trustees of the Triple Negative Breast Cancer, Ambassador for the Live Humanly Campaign and a committed Susan G. Komen 3 Day walker.  She works tirelessly for breast cancer research and gives a percentage of the agency’s revenues and time to this important cause.


2000 Dakota Place 

Annapolis, MD 21403

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